Product Pricing Calculator

Calculate a recommended selling price from unit cost, target margin, fixed cost allocation, and selling fees.

Inputs

Direct product cost before overhead, fees, or profit.

Desired margin after costs and selling fees.

Overhead or fixed cost assigned to each unit.

Percentage fee taken from the final selling price.

How it works

  1. 1. Add unit cost

    Start with direct cost and any per-unit overhead.

  2. 2. Set margin

    Choose the margin you want after fees are removed.

  3. 3. Review price

    See the recommended price and expected profit per unit.

Frequently asked questions

How is recommended selling price calculated?

The calculator divides total unit cost by the percentage left after target margin and selling fees are removed from the final price.

Why include platform or payment fees?

Percentage fees are usually taken from the selling price. If they are ignored, the final margin will be lower than the target.

What is fixed cost allocation?

It is optional overhead assigned to each unit, such as packaging, labor, software, storage, or other costs not included in direct product cost.